Prose has taken the beauty world by storm with its customized hair care solutions. From targeted shampoo formulas to personalized scalp masks, the brand promises to deliver products tailored specifically to your hair goals and lifestyle. But does it actually work? In this in-depth guide to Prose reviews, we analyze customer experiences, real-life test results, and expert insights to help you decide if it’s worth the investment.
What is Prose?
Prose is a custom haircare brand that uses detailed online consultations to craft products unique to each customer. By evaluating factors like hair texture, scalp health, zip code (for climate), lifestyle habits, and personal preferences, Prose formulates shampoos, conditioners, and treatments made specifically for your hair’s needs.
Founded in 2017 and based in New York, Prose has quickly established itself as a leader in the personalized beauty space. Its commitment to clean, sustainable ingredients and transparent sourcing adds credibility to its claims.
How the Prose Customization Process Works
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Online Consultation: You answer questions about your hair type, styling habits, environmental factors, and more.
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Algorithmic Formulation: Prose uses your data to create a unique formula.
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Ingredient Transparency: Each product comes with a full list of ingredients and their purposes.
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Sustainable Packaging & Refill System: Options for eco-conscious buyers.
“I was skeptical at first, but the fact that they considered my location (dry desert climate), diet, and hair goals made the whole process feel more credible.”
— Verified reviewer, GQ.com
Key Ingredients in Prose Formulas
Prose uses a mix of natural, clean beauty-approved ingredients such as:
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Hyaluronic Acid: For hydration and moisture retention.
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Collagen: For strength and elasticity.
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Apple Cider Vinegar: For pH balance and scalp clarity.
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Wakame Seaweed Extract: For scalp health.
Their ingredient library exceeds 80 items, allowing for nearly endless combinations — a major advantage over off-the-shelf products.
Real Prose Reviews: What Customers Are Saying
From Beauty Experts:
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FueledByLOLZ.com praised the volumizing formula for its noticeable lift and lightweight feel, especially for fine hair.
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GQ appreciated the brand's emphasis on sustainability and ethical sourcing.
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TheStyleShaker noted improvements in both scalp health and softness after 4+ weeks of use.
From Everyday Users:
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“My hair has never looked shinier — and I didn’t even change my routine. The shampoo alone made a difference.”
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“It’s pricey, but when I broke it down per wash, it was actually less than salon brands I’ve used before.”
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“Didn’t see a huge change after the first month. Customer service was responsive though.”
Pros and Cons of Prose Haircare
Is Prose Worth It?
Yes, for most users. If you’re struggling with hair care routines that yield inconsistent results, Prose’s tailored approach can help eliminate the guesswork. It’s especially effective for people with specific concerns like scalp irritation, frizz, or climate-related damage.
However, it may not be the right fit if you prefer quick results or minimal effort. The key with Prose is consistency — many reviewers found the best results after 3–4 weeks of use.
Final Verdict on Prose Reviews
With overwhelmingly positive feedback and a strong commitment to clean beauty, Prose is redefining the personalized hair care experience. While the price point is a bit higher than drugstore brands, the quality, effectiveness, and transparency justify the cost for many customers.
Rating: (4.5/5)
FAQs
Q: Is Prose safe for color-treated hair?
Yes, their formulas can be made sulfate-free and gentle for dyed hair.
Q: How long does it take to see results?
Most users report visible changes in hair texture and health within 2–4 weeks.
Q: Can I change my formula later?
Absolutely. Prose allows you to retake the quiz and update your formula as your hair changes.
References and Citations
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