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Overall customer experience for Dawsylicioustanning is polarised, with many praising the product's pleasant scent and ease of application while others report significant issues with product performance and customer service. The majority of positive reviews highlight the tan's pleasant, non-traditional fake tan smell and its smooth, streak-free application that provides a natural-looking colour. Delivery is frequently described as quick and reliable, often with complimentary gifts or discounts enhancing the purchasing experience. However, the returns policy and customer service receive criticism, with multiple complaints about difficulty obtaining refunds, being charged for returns, and poor communication when issues arise. Product quality is inconsistent, as some users find the tan long-lasting and moisturising, while others report it washes off quickly, appears green or patchy, and transfers onto clothing and bedding. The tan remover product is particularly divisive, with many stating it fails to work as advertised. Overall satisfaction is high among satisfied customers who consider it the best tan they've used, but deeply negative experiences regarding faulty products, strong unpleasant odours, and perceived misleading advertising significantly impact the brand's reputation.
Last updated 4 months ago
Dawsylicious Tanning operates through its online store at dawsylicioustanning.co.uk, offering a focused range of self-tanning and skin care products. The store positions itself as a specialist destination for individuals seeking tanning solutions, with an emphasis on accessibility and customer convenience through its digital platform.
The store is organized primarily around self-tanning and related skin care categories. Key product areas include Self Tanning, Self Tan Removal, and Skin Hydration. Within these categories, the store features specific items such as tanning foams, self-tan removers, and moisturizing products. Notable offerings include the Ultra Dark Tanning Foam and the Dawsylicious 3 Minute Express Self Tan Remover. The store also markets bundles, such as The Ultimate Glow Bundle, which is promoted at a discounted sale price.
The online store is designed to facilitate a straightforward shopping experience. Products are displayed with regular and sale pricing, and options for customers to adjust quantities are available on product pages. The store provides information regarding payment, shipping, and taxes during the checkout process. To support purchasing decisions, product pages include details such as variant options and full descriptions accessible via a View full details section. The store interface includes standard features such as a shopping cart, login, and search functionality. Additionally, the store maintains links to important pages including FAQs, Shipping policy, Refund policy, Privacy policy, and Terms & Conditions.
Dawsylicious Tanning utilizes email subscription prompts to communicate with visitors. The store encourages users to subscribe to receive notifications about new collections and exclusive offers. Social media channels, including Instagram and TikTok, are referenced as part of the store's broader online presence. The site also incorporates messaging related to payment flexibility, highlighting compatibility with services such as Klarna and Clearpay for eligible customers at checkout.
The store includes several informational labels and policy links intended to support transparency. These elements reference aspects such as payment options, shipping details, and legal terms. Certain product listings display tags such as CRUELTY FREE, PREGNANCY SAFE, and VEGAN FRIENDLY, which appear as part of the product information presented on the site. The footer of the site confirms ownership and is powered by Shopify, with the current year displayed as 2026.
Dawsylicious Tanning presents itself as an online retailer specializing in tanning and skin hydration products through its dawsylicioustanning.co.uk store. The offering centers on self-tanning solutions, removal products, and hydration items, supported by standard e-commerce features and customer policies. The store emphasizes accessibility, compliance, and customer communication through its web interface and marketing channels.