Firstleaf Reviews

FirstLeaf

firstleaf.club
3.75
125 reviews
Great Rating
Based on 125 user experiences

Rated 3.75 out of 5 by 125 Happy Customers

48%
16%
15.2%
4.8%
16%
All 5 ★ 4 ★ 3 ★ 2 ★ 1 ★ 😊 Positive 😐 Neutral 😞 Negative Reset Filter
AI Review Summary Based on 125 reviews

Firstleaf receives overwhelmingly positive feedback across hundreds of reviews, with customers praising wine quality, delivery reliability, and personalized service. Many reviews highlight the convenience of home delivery and the ability to discover new wines. Some recurring concerns include occasional shipping issues, duplicate wines, and dissatisfaction with certain selections. The company’s customer service is frequently noted as responsive and helpful when problems arise.

What customers love
  • Great wine selection
  • Helpful customer service
  • Convenient ordering
Common concerns
  • Duplicate wines
  • Limited customization
  • Damaged shipments

Last updated 3 weeks ago

L

This order never got to me

This order never got to me It was sent back to Firstleaf Wine
J

ill from wine

Hi I usually never complain or write emails like this but I just wanted to let your company know that I had friends over a couple times and we all have gotten extremely Ill from your wine on multiple occasions We ordered 2 cases as the promo but after myself my fianc and friends started to feel very sick in the stomach and some of us actually vomited from this wine it is NOT quality and will never be ordering from this site again
S

Very bad service

Very bad service Can t get their job done as their promised I was order a case at March 17 to my friends house as birthday s surprise the order as delayed and delayed many time I had called and e mailed the customer service they said they will cal FedEx and deliver the order and THE ORDER NEVER DELIVERED they even charge me 25 dollars when I requested a refund why they charged me 25 they cannot provide the service and I don t even do any wrong plus I missed giving my friend birthday surprise Terrible experienced NO KIDDING
P

Please send us better wine

Please send us better wine we prefer red wine Otherwise we ll stop buying wine from you Thanks
D

bouchonn delivery failure and customer service letdown

I recently had an unsatisfactory experience with this company which I feel compelled to share I ordered 100 of wine for an event but despite assurances from FedEx and spending the duration of the delivery window positioned near to my front door it never arrived causing significant inconvenience I contacted Firstleaf requesting a refund and expressed my concern about their proposed 25 restocking fee given the circumstances However without my consent they reshipped the wine This was especially frustrating as they disregarded my request for a refund and unreasonably held me responsible for the initial failed delivery Overall I am deeply disappointed with the service received I encountered mishandled delivery poor customer service and seemingly arbitrary fees Based on my experience I d hesitate to recommend this company unless they improve their delivery and customer service processes to prevent future incidents like this
M

I ordered my wine paid For it and never

I ordered my wine paid For it and never got it I ve been emailing and never getting a response
A

Ordered trial box - Failure in Communication

Ordered trial box Waited 3 weeks for my box to be delivered Finally called to see where my order was and it wasn t until then that they informed me that it was broken in transit No one bothered to communicate that to me proactively while I waited patiently and loyally to give company a chance Upon communication Eunice the customer service representative was very apologetic agreed to refund me and even replace my box for my inconvenience I confirmed my address with her but then this Ella J Denied a shipment of a new box at no charge and proceeded to tell me to wait for my next shipment of wine that I wouldnt get to choose and double the cost of introductory price I sent screenshots of the previous reps satisfactory resolution to Ella J She said she would move the date back for next shipment but would not make up for lack of communication from FirstLeaf on my delivery adhere to previous reps satisfactory agreement with me and did not give the list of my wine I originally wanted and was still going to charge me for them after all this back and forth and waiting being said and done I would not recommend this company s customer service if anything doesn t go perfect They will not help you
L

Dishonest and Predatory Company I wish I read reviews before ordering

I placed an order at 9pm on a Monday using an first-time customer promo code that offered 12 bottles for 69 90 I woke up at 7 30am the next morning to find that the company had send me another order confirmation email for an order that was supposedly placed in the wee hours of Tuesday morning this time in the amount of 198 32 I never placed or authorized this order even though the order page shays you checked out on 5 9 23 When I called the company to have them cancel this order they said that the order was already fulfilled which means it would have to have happened between 1am and 7am and that there would be a 25 restocking fee to cancel it I immediately canceled by membership on the 9th of May and the membership cancellation page stated that the membership wouldn t be completely cancelled until July I ve never heard of a company that refuses to cancel your membership the very month you initiate the cancellation This is how the company makes their money through predatory practices like these
N

Started with first leaf early part of

Started with first leaf early part of this year First order was great second was decent and then the quality absolutely went down Initially they would give combination of high rated expensive wines with some decent rated cheaper wines in the box That changed to all low rated or even no rated wines and the price of the wines not any different from what s on the market The swaps part is a joke as the options are very limited and most times the same wines in your box All this aside the worst part is their customer service So many better genuine options out there This one is absolutely not worth the hassle
G

Predatory as others have described

As others have described this is a dishonest and predatory company The entire experience is designed to make it hard to cancel the membership despite the claim you can cancel anytime Signed up for 1 introductory offer never created an account so when I went to cancel I received a message stating there was no account associated with my email But of course the next month I received a credit card charge 3x the amount of the introductory offer because I did not cancel my membership Once I found an email to help desk it turns out the only way to cancel is to send them an email since there is no account set-up

About Firstleaf

Save on world class wines delivered to your door with Firstleaf's wine club. Get started now and join the more than 1 million wine lovers who have found their perfect wines!

United States

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Frequently Asked Questions

Firstleaf is an online personalized wine club. New members begin by taking a detailed Palate Profile quiz to establish their taste preferences. Firstleaf's proprietary algorithm, informed by expert winemakers, then uses this profile to curate a personalized selection of six wines for delivery. After tasting, members rate each wine, which further refines the algorithm for future shipments, creating a continuous feedback loop for improved personalization.

The Palate Profile quiz asks questions about your flavor preferences (e.g., fruity, oaky), wine experiences, and consumption habits. This data creates a unique digital taste profile. Firstleaf's matching algorithm uses this profile to select wines from their globally sourced portfolio that align with your indicated preferences, ensuring each shipment is tailored specifically to you.

Firstleaf members benefit from personalized wine curation, significant savings off listed retail prices, and the convenience of scheduled home delivery. Additional benefits include educational tasting notes with each shipment, full control over shipment schedules (including the ability to preview, adjust, or skip), and access to purchase additional bottles from past shipments at member prices.

Yes, members have full control over their shipments. Through the Firstleaf website or app, you can preview the wines selected for your next box, make adjustments if desired, skip a shipment entirely, or modify your delivery schedule. This flexibility ensures the service adapts to your needs and preferences.

Firstleaf employs a team of expert winemakers, including a Master Sommelier, to source and curate wines directly from vineyards and wineries worldwide. This direct-to-consumer model removes traditional distribution markups, allowing Firstleaf to offer high-quality wines at competitive member prices. The company often features exclusive blends and bottles not commonly found in local stores.

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About Firstleaf

Firstleaf: A Personalized Wine Club Experience

Firstleaf is an online wine club that leverages technology and expert curation to deliver a highly personalized wine discovery experience directly to its members' doors. The company's core mission is to demystify the world of wine, making it accessible, enjoyable, and tailored to individual taste preferences. By combining a sophisticated palate profile quiz with a proprietary matching algorithm, Firstleaf moves beyond the one-size-fits-all model of traditional wine subscriptions.

How the Firstleaf Journey Begins

New members start by taking a detailed Palate Profile quiz. This quiz asks a series of questions about flavor preferences, wine experiences, and consumption habits. Members rate their enjoyment of various taste profiles, such as fruity, oaky, or buttery, and indicate their familiarity with different grape varietals and regions. This initial data forms the foundation of a unique taste profile that Firstleaf's algorithm uses to select wines.

The Personalized Wine Selection Process

Firstleaf's team of expert winemakers, led by Master Sommelier and Chief Wine Officer, then sources and curates a vast portfolio of wines from around the globe. The company's proprietary technology matches each member's profile against this portfolio to assemble a personalized box. Each shipment typically contains six bottles, with detailed tasting notes and pairing suggestions included. A key feature is the feedback loop: after tasting, members rate each wine on the Firstleaf website or app. These ratings continuously refine the algorithm, making future selections increasingly accurate.

Member Benefits and Club Flexibility

Firstleaf emphasizes value, transparency, and control for its members. Benefits include:

  • Personalized Curation:Every box is uniquely tailored.
  • Significant Savings:Members receive wines at a discounted member price, often well below the listed retail value.
  • Convenience:Wines are delivered on a flexible schedule that the member controls.
  • Educational Content:Each shipment includes information about the wines, regions, and winemakers.
  • Full Control:Members can preview, adjust, or skip their upcoming shipment, and purchase additional bottles from past shipments at member prices.

Wine Quality and Sourcing

Firstleaf takes a direct-to-consumer approach, often working directly with vineyards and wineries. This allows them to offer high-quality wines at competitive prices by removing traditional distribution markups. The company highlights its winemaking team's expertise in creating exclusive blends and sourcing standout bottles that members might not easily find in local stores.

Technology at the Core

The seamless integration of technology sets Firstleaf apart. From the initial quiz to the dynamic rating system and user-friendly account management portal, the digital experience is designed to be intuitive. This tech-forward approach enables the high degree of personalization that defines the service.

Ideal For

Firstleaf.club is an excellent fit for a range of wine enthusiasts:

  • Beginners looking to explore and learn about wine in a guided, low-pressure way.
  • Intermediate drinkers seeking to discover new favorites and regions outside their usual choices.
  • Anyone who values convenience, personalization, and discovering quality wines at a strong value.

In summary, Firstleaf positions itself as more than a simple subscription service; it is a personalized wine concierge. By blending human expertise with data-driven technology, it offers a modern, member-centric path to wine exploration, aiming to build confidence and expand palates one curated bottle at a time.