Firstleaf Reviews

FirstLeaf

firstleaf.club
3.75
125 reviews
Great Rating
Based on 125 user experiences

Rated 3.75 out of 5 by 125 Happy Customers

48%
16%
15.2%
4.8%
16%
All 5 ★ 4 ★ 3 ★ 2 ★ 1 ★ 😊 Positive 😐 Neutral 😞 Negative Reset Filter
AI Review Summary Based on 125 reviews

Firstleaf receives overwhelmingly positive feedback across hundreds of reviews, with customers praising wine quality, delivery reliability, and personalized service. Many reviews highlight the convenience of home delivery and the ability to discover new wines. Some recurring concerns include occasional shipping issues, duplicate wines, and dissatisfaction with certain selections. The company’s customer service is frequently noted as responsive and helpful when problems arise.

What customers love
  • Great wine selection
  • Helpful customer service
  • Convenient ordering
Common concerns
  • Duplicate wines
  • Limited customization
  • Damaged shipments

Last updated 3 weeks ago

A

Better Wine Clubs Avoid Firstleaf

I ve had much better service with WSJWine com They even reach out to you before your scheduled shipment to confirm That s topnotch service that Firstleaf needs to learn As they say if you don t take care of your customer someone else will Enjoy your 25 restocking fee Firstleaf
N

Shipping woes led to restock fee

I chose to try Firstleaf hoping it might be something worth trying The order went smoothly but quickly ran into roadblocks when FedEx said it was undeliverable I waited on my porch all day for the shipment and nobody came with it I then held it at a location and then redirected it to one of the local pick-up spots close by Fed-Ex chose to ship it back to the sender and I was charged a restocking fee by Firstleaf When I contacted them they stated I would not receive my product and they would not refund the restock fee Terrible experience that spanned about a month
J

This company touts a customer

This company touts a customer satisfaction guarantee but they care very little about customer satisfaction There membership advertisement is incredibly misleading and they lead you to believe that if you fill out a questionnaire they ll send you a selection of wines based on your tastes but that s not what they do They repeatedly say in their advertisement that this is a great way to sample or try new wines but all they do is duplicate wines You don t get new and different wines you get a bunch of the same wines and when I pointed that out to them over and over they simply said they were sorry I was unhappy but would do nothing to correct it When I pointed out the misleading advertisement again all I got was an empty sorry Even the guarantee says If for any reason you re not satisfied with a bottle you receive through the club we ll give you Firstleaf credit for it Of course they refused to do so refused to provide a refund and simply did not care even when I pointed out this satisfaction guarantee SORRY it s all you ll get so choose another membership company because in my opinion this company is not at all interested in your satisfaction only about getting your payment
E

Absolutely horrific experience

Absolutely horrific experience The wine arrived 10 days late I communicated with customer support on 4 separate occasions to which they told me to just check the shipping update Each day I was home with an ID ready to sign for the package Each evening I d get an email about how something went wrong with my order It was frustrating and painful Then the box arrived damaged Go figure
P

Absolute garbage

Absolute garbage cancelled repeatedly online and still ran the club purchase through Refused to cancel refund to the charges account because I wasn t the first leaf account holder I m the spouse and my spouse is at work and unable to call even when I was able to give them all the requested information to include account information the bank name exact amount and date the charge was put through Following Firstleaf response she tried twice to cancel using the methods you mentioned and just an fyi that was my card that was used for the charge so perhaps the card owner should have the capability to cancel the charge
M

This is obviously a money grab scam

This is obviously a money grab scam Horrible customer service they will continue to charge you despite saying they have cancelled your subscription I was finally able to get them to stop charging my card 4 months after I have writing that they were cancelling my subscription by letting them know I was going to contact the BBB
S

I tried this wine club in Jan

I tried this wine club in Jan 2022 and set up a shipment for March 2022 they scheduled that shipment for Feb 2022 I called had them change the date After I tried a few of the wines from the initial offerings received I didn t care for them and I called to cancel my membership Eventually they emailed me a letter stating my membership was in fact canceled however my credit card was still showing as active For nearly two years save 30 days no problems no account I stopped opening emails because they were just asking me to come back On Dec 10 2023 FedEx delivered a box of 6 bottles of wine and they charged my credit card 111 and change Emails sent to me telling me a shipment was coming I never saw for the reason above They claimed I went to their site played some quiz and reopened my account and ordered wines They lied I was two days out of back surgery on 11 11 2023 and nowhere near a pc or the site they claim I visited Additionally just in case I also lost a piece of my brain I checked my pc for sites visited during Nov 2023 I was never there They claim they have screenshots and multiple bs shots showing I visited their website and reactivated my account I used to have a business and I could tell when my site was visited also I also know the many ways online trickery can work I have already addressed this with my bank and they have blocked them from ever charging my account again I have filed a claim with the FTC my state Attorney General s office and the BBB They answered the BBB but lied again This scheme has seemed to work well for Philip James but I have a feeling the ball will ultimately fall in the correct net I will be furthering this issue Having a winery business of this size does not give permission to blatantly cheat people He didn t do well with Lot 18 either
N

I thought I was the only one having

I thought I was the only one having issues in understanding their policy but it came to my attention that several other clients faced the same problem of transparency No one email that would remind you that a second order with payment shipment completly automatic and unauthorized is going to process before you agree This is a fraudulent and scamming behavior that takes advantage of people that forget or don t spend their life thinking about hidden subscription I asked them for a refund but I got only the common useless and superficial answer auto-generated now through my bank I am trying to dispute the charge I want to clarify that every other automatic annual or monthly subscription to other website would remind you before the actual payment processing This is the trustful way to deal with people especially for 100 plus dollars of charge Still shock
D

This is a true SCAM

This is a true SCAM THEY CHARGED ME 124 25 without my authorization I m overseas right now can t log in to their website can t call them this is FRAUD I never asked to be a member or receive monthly shipments they sent and email that I could ask for a gift related to my gym membership and between the options they had i chose First Leaf got the bottles but now they charged me again without my authorization BE AWARE never share personal information with them and to the COMPANY CANCEL THAT answer to my emails and give me back my money or I will take actions
M

Absolutely horrible customer service

Absolutely horrible customer service both before I placed an order for a Christmas gift and after they messed it up and then lied about it There are dozens of other wine clubs who appreciate your business this is not one of them and I strongly recommend that you go elsewhere I 100 stand by my review and hope that it helps other potential customers to evaluate their options and to look elsewhere Firstleaf s customer service is not even worthy of one star Interestingly I couldn t leave a review directly on their website which leads me to believe that they only post positive comments Shameful

About Firstleaf

Save on world class wines delivered to your door with Firstleaf's wine club. Get started now and join the more than 1 million wine lovers who have found their perfect wines!

United States

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Frequently Asked Questions

Firstleaf is an online personalized wine club. New members begin by taking a detailed Palate Profile quiz to establish their taste preferences. Firstleaf's proprietary algorithm, informed by expert winemakers, then uses this profile to curate a personalized selection of six wines for delivery. After tasting, members rate each wine, which further refines the algorithm for future shipments, creating a continuous feedback loop for improved personalization.

The Palate Profile quiz asks questions about your flavor preferences (e.g., fruity, oaky), wine experiences, and consumption habits. This data creates a unique digital taste profile. Firstleaf's matching algorithm uses this profile to select wines from their globally sourced portfolio that align with your indicated preferences, ensuring each shipment is tailored specifically to you.

Firstleaf members benefit from personalized wine curation, significant savings off listed retail prices, and the convenience of scheduled home delivery. Additional benefits include educational tasting notes with each shipment, full control over shipment schedules (including the ability to preview, adjust, or skip), and access to purchase additional bottles from past shipments at member prices.

Yes, members have full control over their shipments. Through the Firstleaf website or app, you can preview the wines selected for your next box, make adjustments if desired, skip a shipment entirely, or modify your delivery schedule. This flexibility ensures the service adapts to your needs and preferences.

Firstleaf employs a team of expert winemakers, including a Master Sommelier, to source and curate wines directly from vineyards and wineries worldwide. This direct-to-consumer model removes traditional distribution markups, allowing Firstleaf to offer high-quality wines at competitive member prices. The company often features exclusive blends and bottles not commonly found in local stores.

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About Firstleaf

Firstleaf: A Personalized Wine Club Experience

Firstleaf is an online wine club that leverages technology and expert curation to deliver a highly personalized wine discovery experience directly to its members' doors. The company's core mission is to demystify the world of wine, making it accessible, enjoyable, and tailored to individual taste preferences. By combining a sophisticated palate profile quiz with a proprietary matching algorithm, Firstleaf moves beyond the one-size-fits-all model of traditional wine subscriptions.

How the Firstleaf Journey Begins

New members start by taking a detailed Palate Profile quiz. This quiz asks a series of questions about flavor preferences, wine experiences, and consumption habits. Members rate their enjoyment of various taste profiles, such as fruity, oaky, or buttery, and indicate their familiarity with different grape varietals and regions. This initial data forms the foundation of a unique taste profile that Firstleaf's algorithm uses to select wines.

The Personalized Wine Selection Process

Firstleaf's team of expert winemakers, led by Master Sommelier and Chief Wine Officer, then sources and curates a vast portfolio of wines from around the globe. The company's proprietary technology matches each member's profile against this portfolio to assemble a personalized box. Each shipment typically contains six bottles, with detailed tasting notes and pairing suggestions included. A key feature is the feedback loop: after tasting, members rate each wine on the Firstleaf website or app. These ratings continuously refine the algorithm, making future selections increasingly accurate.

Member Benefits and Club Flexibility

Firstleaf emphasizes value, transparency, and control for its members. Benefits include:

  • Personalized Curation:Every box is uniquely tailored.
  • Significant Savings:Members receive wines at a discounted member price, often well below the listed retail value.
  • Convenience:Wines are delivered on a flexible schedule that the member controls.
  • Educational Content:Each shipment includes information about the wines, regions, and winemakers.
  • Full Control:Members can preview, adjust, or skip their upcoming shipment, and purchase additional bottles from past shipments at member prices.

Wine Quality and Sourcing

Firstleaf takes a direct-to-consumer approach, often working directly with vineyards and wineries. This allows them to offer high-quality wines at competitive prices by removing traditional distribution markups. The company highlights its winemaking team's expertise in creating exclusive blends and sourcing standout bottles that members might not easily find in local stores.

Technology at the Core

The seamless integration of technology sets Firstleaf apart. From the initial quiz to the dynamic rating system and user-friendly account management portal, the digital experience is designed to be intuitive. This tech-forward approach enables the high degree of personalization that defines the service.

Ideal For

Firstleaf.club is an excellent fit for a range of wine enthusiasts:

  • Beginners looking to explore and learn about wine in a guided, low-pressure way.
  • Intermediate drinkers seeking to discover new favorites and regions outside their usual choices.
  • Anyone who values convenience, personalization, and discovering quality wines at a strong value.

In summary, Firstleaf positions itself as more than a simple subscription service; it is a personalized wine concierge. By blending human expertise with data-driven technology, it offers a modern, member-centric path to wine exploration, aiming to build confidence and expand palates one curated bottle at a time.