This is what customer service should be

I use Fidelity for my own individual investment accounts and for my company s Simple IRA plan Their website and the customer service are exemplary especially given the complexity and diversity of their investment and other financial offerings Number one their website customer chat is about the only one that works in my experience - you get a representative right away and it is clearly a human who is not frantically working 10 customers at the same time and has not been mandated to copy-paste stock gibberish instead of providing real help Number two there is no hard sell - they provide direct answers to your questions and do not try to push anything else or follow up until you buy whatever financial product you ve inquired about Imagine that