Williamsliverpoolbmw Reviews

Williams Liverpool Official BMW Retailer

3.21
47 reviews
Average Rating
Based on 47 user experiences

RatingFacts is an independent review platform and is not affiliated with Williamsliverpoolbmw (williamsliverpoolbmw.co.uk). All trademarks, logos and brand names are the property of their respective owners. Learn more · Report abuse

All 5 ★ 4 ★ 3 ★ 2 ★ 1 ★ 😊 Positive 😐 Neutral 😞 Negative Reset Filter
AI Review Summary Based on 47 reviews

Customer experiences at Williamsliverpoolbmw are sharply divided, with many praising excellent sales interactions and others reporting severe after-sales and service failures. Positive reviews frequently highlight a non-pushy, helpful, and professional sales team that provides good communication and a stress-free purchasing process. Several customers commend specific staff members for going above and beyond, offering personalised service and thoughtful touches like gifts on collection. The sales process is often described as efficient, with staff showing great product knowledge and accommodating customer needs. However, a significant number of negative reviews cite profoundly poor after-sales service, including unresolved mechanical issues, incorrect diagnoses, and cars returned in worse condition. Major complaints involve misleading advertising, such as cars inaccurately described or poorly prepared, and a complete lack of post-purchase communication from the dealership. The service department is heavily criticised for exorbitant pricing, very long repair queues, and a failure to address reported problems, sometimes even damaging vehicles during routine work. The returns and deposit process is also problematic, with reports of deposits not being refunded promptly and cars being advertised but not actually available for sale. Overall, while the initial sales experience can be outstanding, the dealership's reputation is severely damaged by consistent failures in service, honesty, and accountability after the sale is complete.

What customers love
  • Good communication and follow-up from sales
  • Professional and knowledgeable sales personnel
  • Efficient and stress-free purchasing process
Common concerns
  • Misleading advertising and car descriptions
  • Long repair queues and lack of
  • Vehicles returned damaged or with issues

Last updated 4 months ago

A

Great Dealership

I wanted a BMW X1 I d already been to a few other dealerships but had been unable to find both the car and deal I wanted and had been put off by the pushy attitude of some of the salespeople However Williams Liverpool were much easier to deal with From the start all the staff were really helpful and pleasant from the receptionists to the sales team especially Martin Welsh He guided me through the whole process making this clear where other dealerships had failed to He was really professional knowledgeable and polite not at all pushy He listened understood what I wanted and set about sourcing a car for me And above all he was patient and dealt with my indecision calmly and professionally Thanks again to Martin and the staff at Williams for making my experience such an enjoyable one
N

I feel I got a good deal on a pre reg

I feel I got a good deal on a pre reg bmw 118i I was happy with the sales team not pushy and good following communication about collection date I would definitely go there again
K

We called to Williams to purchase a 1

We called to Williams to purchase a 1 series and walked around at our leisure looking at all the cars for about half an hour with no body bothering us We looked for a salesman for advice on different models and Luke who had just returned to the garage for his lunch asked if we were ok and did we require any help and if so let him know I said go and get your lunch we will still be here and looking at the various models but I was leaning towards a 1 series He came back about 15 minutes later and was GREAT he explained all the different models to us and answered all our questions I decided that I wanted to have a test drive in an m sport automatic 1 series but there was not one on the site I know there wasn t as I had looked at all the cars So Luke went to look at the stock list on the computer and said that there was a 68 plate at the Pall Mall site which if I wanted him to he would go and have it brought over for us to have a look at I said yes thanks We were given a coffee off the lovely reception Lady s while we waited while the car was bought to us about 15 minutes later We were given the keys off the car to go for a test drive after Luke took a copy of my driving licence for the insurance I was allowed to drive any car with no pressure at all to purchase After my test drive my wife an I decided that we wanted an automatic so we looked at the stock on the computer and selected a silver 66 plate m sport with the speck that I wanted out of 4 different models which was at the Stockport site This was on the Friday I paid a deposit to secure the car and Luke promised to have the car on site for me to test drive with no obligation to buy on Tuesday but this was not convenient for me so we made arrangements for the Thursday On the Thursday I arrived at the garage and there the car was absolutely gleaming and spotless as were all the cars on the forecourt to be perfectly honest I went into the showroom were I was greeted by the lovely reception Lady s and I asked for Luke They asked if I would like something to drink while I waited Luke came straight out and greeted me with a smile I have the car here I said yes I saw it on the way in it looks really nice He said here are the keys go and see if it is what you are really looking for so Luke put trade plates on the car and I was left to go and drive it myself again I went and picked my wife up from work and had a drive around for about 30 minutes and decided that we were going to buy it All depending on the price that I would be given for my part exchange We went back to the showroom and sat with Luke who had looked at my car and gave me a really fair price for it I must point out at No time were we pressured to buy He is a very polite and very good at his job I know the old clich s well he is a salesman and is after the sale but it was left to Us to decide if we wanted to buy We decided to buy as it was what we wanted and took delivery of our lovely car today All the necessary paperwork was done in advance of us arriving The change over couldn t have been smoother Luke had thought of everything Then Luke bought tears to my wife s eyes as he gave Her a beautiful bouquet of flower s which was totally Lovely of him to do really We were not expecting that I was given a BMW cleaning package also Williams BMW you should be very Proud of All your staff and Luke Really is a absolute Credit to your business I totally recommend Williams BMW and would not hesitate to buy from them again Thank you very much Luke Joyce and Mally
M

My car went in for a safety recall also

My car went in for a safety recall also got brake fluid service staff were very helpful and friendly and when I went to pick the car up they had cleaned and vacuumed it
B

Cant say a bad thing about them

Cant say a bad thing about them polite good service after my car was re-called for a faulty EGR they arranged a courtesy car which was on par with my car took it on Friday and had it back Monday
O

Another great experience

Just bought my fourth car from Grant at Williams BMW I love the car and the service has been superb as usual
D

A big thankyou to Ian and Sophie for

A big thankyou to Ian and Sophie for the fantastic customer service you gave us when buying our new BMW M4 You made the whole experience so personal for us nothing was ever to much trouble Thankyou so much John lynda pellegrini
S

Dave Farrell would be highly recommended

Dave Farrell assisted us with the whole process of buying a BMW X1 He was extremely helpful and kept us informed throughout He had a nice sales manner with no pressure when we were first browsing the forecourt and didn t know what model we wanted Couldn t thank Dave Farrell enough and would definitely recommend using Dave and BMW again Thanks Tommy and Denise
S

Fantastic service from the new car

Fantastic service from the new car team Will recommend to friends
M

Fantastic dealership

The team at Liverpool are always friendly and approachable on arrival to the garage Staff show great knowledge about the cars and different products available Very efficient and helpful when I placed the order for my car

About Williamsliverpoolbmw

Welcome to Williams Liverpool Your authorised local BMW retailer with excellent offers on new and approved used BMW s Visit us today

Visit Website

Own this business?

Claim your profile to respond to reviews, manage your listing, and build trust with customers.

Claim This Business
Looking for Williamsliverpoolbmw alternatives? We've ranked 6+ similar companies by reviews.
View All Alternatives