D
Davnik
Surprisingly successful business model
Despite being an English teacher for 20 years and living near Twinkl HQ I had never heard of this company I must have driven past their offices dozens of times and never noticed Maybe that was because I retired in 2013 only three years after they were established and I was a secondary teacher whilst they initially concentrated on primary resources I came across them earlier this year during a job search When I read the history of the company I was absolutely staggered by their apparent success and incredible growth in such a short time as to me admittedly not the greatest business person their business model appeared somewhat flawed Contrary to the claim that there were few resources there were many and always have been since I began teaching in the early 1990 s - TES Bitesize Pearson NATE For English and many many more These were for secondary however I assume there must have been a similar wide range for primary I couldn t understand how a company could make such a successful business by charging subscriptions for services products that are readily available elsewhere often for free Also how they could have expanded internationally in the way they apparently have done Anyway good luck to them they have apparently worked hard but like anyone else who is successful in business were in the right place at the right time and must have had lucky breaks and the right contacts Hard work alone is never enough I am conversant enough about business to know this Regarding their website It is obviously massive with hundreds of thousands of resources but as others have said not the easiest to navigate In some ways it is overloaded It is also still predominantly geared towards KS2 The GCSE resources whilst plentiful are often somewhat basic and lacking depth and detail and even after all this time there is still barely anything for some of the more testing less popular GCSE literature texts such as Frankenstein Jane Eyre Great Expectations Never Let Me Go Anita and Me etc How many more resources or display posters as many of the resources seem to be do we need for Romeo and Juliet Macbeth Inspector Calls Christmas Carol or Animal Farm Similarly there is barely anything for A level As I say good luck to them I only wish I d have thought of a similar idea 10 years ago and put my own resources to profitable use It is obvious that despite their woke agenda and good works Twinkl is mainly about maximising profits but then that is no different to any other business However why any individual or institution would want to subscribe still remains a mystery to me Anyway once again good luck to them I admit I m dead jealous